Having the desire to increase their performance, people are willing to try all sorts of products from drugs to supplements and other substances. Manufacturers know this and take advantage by bringing to the public a wide variety of products that claim they have found the miracle formula to enhance human potential be it cognitive or physical. BrainPlus IQ is one of these products that promise the world but seems to deliver little to none.
Marketed as an effective nootropic that has a proven formula to work, which gives mental clarity, cognitive precision and intense focus, BrainPlus IQ sound very similar to other dietary supplements that seem to promise the same. This supplement is supposed to contain all natural ingredients, a 100% phosphatidylserine complex that has an effect 30 minutes after you take the pill. A more transparent and detailed ingredient list is however not provided on their website.[1]
On a further look on the manufacturers' website BioTrimLabs you can find another ingredient list, that is definitely not a 100% phosphatidylserine complex, but that has among others, some of the next ingredients listed: Ginkgo Biloba Acetyl-L Carnitine, Phosphatidylserine Complex, Bacopa Monnieri. However, even if there is a more detailed list of ingredients the dosage of each one is of course not mentioned. [2]
Phosphatidylserine is a glycerophospholipid that plays a critical role in cell cycle signaling and has been declared by the FDA as having limited and preliminary validation in regards to its effectiveness in reducing the risk of dementia and cognitive dysfunction. It has however received the status of “qualified health claim,” given the limited preliminary evidence that supports such a relationship in spite of other contradictive evidence. [3]
Ginko Biloba is considered as having the potential to enhance cognitive ability in diseases as dementia or Alzheimer’s disease, although there is still a debate going on between scientists about this. However, when it comes to undiagnosed healthy individuals, the studies are limited and also contradictory.[4]
Bacopa Monnieri is an herb used traditionally for the treatment of epilepsy and asthma, as well as ulcers, tumor anemia, inflammations and others. It is considered a cognitive enhancer by many, but scientifically it has been proven ineffective. [5]
Acetyl-L Carnitine is an acetylated form of L-carnitine naturally produced by the body, previously studied as a potential treatment for dementia and Alzheimer’s disease although no definitive conclusions have been set.[6].
Another claim they have is that the dietary supplement can increase brain power up to 89,2% being the miracle pill that unlocks the brain. Starting from the myth that the human brain uses only 10% of its power, a myth that has been proven false, they go on to stating they have come to these results from clinical trials and that researchers and scientists are amazed by this product. On a simple research, you can see there are no clinical trials published in the scientific community on this supplement, and there are no real scientists that are supporting it. [7] [8]
Therefore, considering all the facts, we notice the lack of transparency, the contradiction as well as the direct lies that the manufacturer of BrainPlus IQ offers its buyers. With a simple web search, we also see the negative reviews and comments users have in regards to this product and we simply can only say this is purely a scam.
[3] http://www.fda.gov/food/ingredientspackaginglabeling/labelingnutrition/ucm072999.htm
[4] Cooper, C; Li, R; Lyketsos, C; Livingston, G (September 2013). "Treatment for mild cognitive impairment: systematic review.". The British Journal of Psychiatry. 203 (3): 255–64. doi:10.1192/bjp.bp.113.127811
[5] Pase MP, Kean J, Sarris J, Neale C, Scholey AB, Stough C (July 2012). "The cognitive-enhancing effects of Bacopa monnieri: a systematic review of randomized, controlled human clinical trials". J Altern Complement Med (Review). 18 (7): 647–52.doi:10.1089/acm.2011.0367
[6] Spagnoli, A., et al. "Long‐term acetyl‐L‐carnitine treatment in Alzheimer's disease." Neurology 41.11 (1991): 1726-1726.
[7] Beyerstein, Barry L. (1999). "Whence Cometh the Myth that We Only Use 10% of our Brains?". In Sergio Della Sala. Mind Myths: Exploring Popular Assumptions About the Mind and Brain
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